There is a Chinese saying 龙头蛇尾 – head of a dragon, tail of a snake. It succinctly describes how things look very impressive during the launch or grand opening, attracting and impressing numerous fans, only to fizzle out as time goes by.
36 Dirty Tricks From Ancient China
understanding China through history and legends by Singaporean writer Chan Joon Yee
There is a Chinese saying 龙头蛇尾 – head of a dragon, tail of a snake. It succinctly describes how things look very impressive during the launch or grand opening, attracting and impressing numerous fans, only to fizzle out as time goes by.